The road shows are the first step to introduce Maldives in these markets to utilize its potentiality, capture sufficient share of outbound market and to reduce country’s leverage on other markets.

The road shows has been organised to maximize publicity and yield greater business opportunities through B2B meeting with the 2 travel agents, 2 resort chains and 210 representative tour operators from respective cities.

Last year Maldives welcomed a total of 683,012 visitors of which 19100 visitors are from East European countries with a market share of 2.8%.

Just a short, five-minute speedboat ride from the international airport, the hotel will offer world-class meetings and conference facilities, food and beverage outlets, extensive recreation and leading-edge communication facilities. Located on the corner of Ameer Ahmed Magu, Holiday Inn Malé lies near the harbourfront, shops and markets and within a short walking distance to the various historical places of interest like the Old Friday Mosque, Sultan Park and The Presidential Palace. The hotel provides the perfect gateway to holidaymakers heading out to outlying resort islands.

Sporting the new livery, quality facilities and service of the global Holiday Inn brand family, Holiday Inn Malé boasts of 117 stylish rooms which include 17 Superior Rooms, 77 Deluxe Rooms, 13 Deluxe Ocean view Rooms, 9 Premiere Rooms and a Presidential Suite. All rooms feature either a king bed or two twin beds and offer amenities such as broadband Internet, LCD TVs, minibar, complimentary tea/coffee making facilities and in-room safes. As for dining and entertainment, there is a Lobby Café, an all day dining restaurant, a rooftop restaurant offering European/Japanese fusion cuisine and a 24 hour in-room dining.

The hotel also has a rooftop swimming pool, a well equipped fitness centre and the first branded Spa in Malé, Coconut Spa. Other full range of activities include scuba diving and snorkeling, big game fishing, island excursions and picnics, Malé city tour, photo flights, resort day visits, submarine trips and others.

For corporate meetings, there are four versatile meeting rooms including the Grand Ballroom offering 255 square metres of space, all equipped with the latest technology. They provide the ideal space for a range of function requirements: from seminars, board meetings and exhibitions, to wedding banquets and private celebrations catering for up to 180 persons, banquet style, or 240 for a reception.

“Holiday Inn Malé will offer leisure and corporate guests alike a perfect place to relax in comfort or conduct business with ease,” said Jolyon Bulley, vice president operations, South East and South West Asia, IHG Asia Australasia. “As the first IHG (InterContinental Hotels Group) hotel in the Maldives, this represents an important milestone for IHG. It presents not only a strategic opportunity for the group to contribute to the thriving tourism industry in Maldives, but also play a significant role within the Malé community.”

For years, the Maldives has been renowned for its whale shark encounters, which, while not as seasonal as those of the Seychelles, occur throughout the atolls during most of the year. Several locations – notably the exposed outer reef of South Ari Atoll – have emerged as whale-shark hotspots and attract boatloads of snorkelers on a daily basis.

Spearheading the move to organize and regulate these encounters is a group of local biologists who have formed the Maldives Whale Shark Research Programme (MWSRP). Since 2006, this group has been investigating the populations and behavior of whale sharks in the Maldives through photo-identification, prey surveys and by taking part in an international genetic analysis and tagging project.

So far, a database of 100 individual sharks has been compiled and is being used to track the movements of these sharks around the atolls. The group is also investigating stories of other whale shark hotspots across the archipelago: it is thought that the sharks journey around the Maldives in order to find seasonal eddies that concentrate their favorite food – zooplankton – into relatively small areas. The long-term plan is to establish protected areas in which snorkeling and boat activity will be controlled, and the sharks will have a refuge from open-ocean fisheries.

A meeting was held at the end of 2008 to consider ways of protecting the sharks and ensuring that all boats conform to a code of conduct.

Country Brand Index is a comprehensive study of approximately 2,700 international business and leisure travellers from nine countries. It is conducted by FutureBrand, a global brand consultancy company and Weber Shandwick which is a public relations firm.

The main marketing slogan for the destination Maldives is “Maldives…the Sunny Side of Life”. The wellness and relaxation aspect is promoted under the theme of “Maldives…the Spiritual Side of Life”. Maldives was ranked number one in these two areas. Maldives emerged as the number one in both Beach and Rest and Relaxation categories after successfully competing with countries like Tahiti, Bahamas and Australia.

Maldives also won the ‘World’s Most Romantic Destination‘ award at the WORLD TRAVEL AWARDS last year.

Source: visitmaldives.com

A total of 13 tourism related companies from Maldives participated in the fair. The four day long fair attracted over 90,000 visitors. The visitors included 40,000 public and 50,000 travel trade and media. Maldives takes part in this fair every alternative year when it is held in Shanghai.

China has emerged as one of the most important and potential emerging markets for Maldives from Asia region. China attracted 35,797 visitors to Maldives till the end of October 2008. This is an increase of 15.5 percent compare to the same period last year. Last year Maldives received a total of 35,976 Chinese visitors.

Source: visitmaldives.com