The Maldives Tourism Promotion Board and representatives from Maldives tourism industry participated in the China International Travel Mart 2008 held from 20 to 23rd November 2008 at China New International Expo Centre in Shanghai.
A total of 13 tourism related companies from Maldives participated in the fair. The four day long fair attracted over 90,000 visitors. The visitors included 40,000 public and 50,000 travel trade and media. Maldives takes part in this fair every alternative year when it is held in Shanghai.
China has emerged as one of the most important and potential emerging markets for Maldives from Asia region. China attracted 35,797 visitors to Maldives till the end of October 2008. This is an increase of 15.5 percent compare to the same period last year. Last year Maldives received a total of 35,976 Chinese visitors.