The Maldives Tourism Promotion Board and representatives from Maldives tourism industry participated in the World Travel Mart 2008 from 10 to 13th November 2008 at ExCel London. This is the biggest travel trade event held in the United Kingdom.
A total of 70 tourism related companies from Maldives participated in the fair of which 33 companies represented resorts and hotels in the Maldives. Also travel agencies selling resorts, hotels and liveaboards participated in this fair. The three day long fair attracted over 50,000 visitors. Visitors include press, media and travel trade. This year’s fair attracted 5500 exhibitors representing over 200 countries and regions.
This year, Maldives stand at WTM was re-designed to portray the dynamism of the tourism product developments in the destination Maldives.
UK is the major generating market for Maldives with 17.8% of the market share. Maldives welcomed 89,952 visitors from UK by the end of September 2008.