The Maldives has taken the first steps towards establishing a protected area for whale sharks. The government-backed initiative is being supported by biologists, diving professionals and representatives of the local community.

For years, the Maldives has been renowned for its whale shark encounters, which, while not as seasonal as those of the Seychelles, occur throughout the atolls during most of the year. Several locations – notably the exposed outer reef of South Ari Atoll – have emerged as whale-shark hotspots and attract boatloads of snorkelers on a daily basis.

Spearheading the move to organize and regulate these encounters is a group of local biologists who have formed the Maldives Whale Shark Research Programme (MWSRP). Since 2006, this group has been investigating the populations and behavior of whale sharks in the Maldives through photo-identification, prey surveys and by taking part in an international genetic analysis and tagging project.

So far, a database of 100 individual sharks has been compiled and is being used to track the movements of these sharks around the atolls. The group is also investigating stories of other whale shark hotspots across the archipelago: it is thought that the sharks journey around the Maldives in order to find seasonal eddies that concentrate their favorite food – zooplankton – into relatively small areas. The long-term plan is to establish protected areas in which snorkeling and boat activity will be controlled, and the sharks will have a refuge from open-ocean fisheries.

A meeting was held at the end of 2008 to consider ways of protecting the sharks and ensuring that all boats conform to a code of conduct.

The Maldives has been ranked as the Best Country Brand for Beach and Best Country Brand for Rest and Relaxation for the year 2008. Maldives also ranked 2nd in the Best Country Brand for Natural Beauty and 3rd in the Best Country Brand for Resort and Lodging Options. The Country Brand Index was officially released during London’s World Travel Market in November 2008.

Country Brand Index is a comprehensive study of approximately 2,700 international business and leisure travellers from nine countries. It is conducted by FutureBrand, a global brand consultancy company and Weber Shandwick which is a public relations firm.

The main marketing slogan for the destination Maldives is “Maldives…the Sunny Side of Life”. The wellness and relaxation aspect is promoted under the theme of “Maldives…the Spiritual Side of Life”. Maldives was ranked number one in these two areas. Maldives emerged as the number one in both Beach and Rest and Relaxation categories after successfully competing with countries like Tahiti, Bahamas and Australia.

Maldives also won the ‘World’s Most Romantic Destination‘ award at the WORLD TRAVEL AWARDS last year.

Source: visitmaldives.com

The Maldives Tourism Promotion Board and representatives from Maldives tourism industry participated in the China International Travel Mart 2008 held from 20 to 23rd November 2008 at China New International Expo Centre in Shanghai.

A total of 13 tourism related companies from Maldives participated in the fair. The four day long fair attracted over 90,000 visitors. The visitors included 40,000 public and 50,000 travel trade and media. Maldives takes part in this fair every alternative year when it is held in Shanghai.

China has emerged as one of the most important and potential emerging markets for Maldives from Asia region. China attracted 35,797 visitors to Maldives till the end of October 2008. This is an increase of 15.5 percent compare to the same period last year. Last year Maldives received a total of 35,976 Chinese visitors.

Source: visitmaldives.com

The Maldives Tourism Promotion Board and representatives from Maldives tourism industry participated in the World Travel Mart 2008 from 10 to 13th November 2008 at ExCel London. This is the biggest travel trade event held in the United Kingdom.

A total of 70 tourism related companies from Maldives participated in the fair of which 33 companies represented resorts and hotels in the Maldives. Also travel agencies selling resorts, hotels and liveaboards participated in this fair. The three day long fair attracted over 50,000 visitors. Visitors include press, media and travel trade. This year’s fair attracted 5500 exhibitors representing over 200 countries and regions.

This year, Maldives stand at WTM was re-designed to portray the dynamism of the tourism product developments in the destination Maldives.

UK is the major generating market for Maldives with 17.8% of the market share. Maldives welcomed 89,952 visitors from UK by the end of September 2008.

The Maldives has won the Condé Nast Traveller’s Readers Best Island Award for the year 2008. Maldives scored well in all 10 scoring criteria including the top mark for beaches.

The Maldives won this milestone award from the readers’ poll by successfully competing against Greek Islands, Mauritius, Barbados and Hawaii etc. This is the third consecutive year that Maldives won this award.

In addition, six Maldives resorts were among the best hotels in Overseas Leisure Hotels in the Middle East, Africa and the Indian Ocean category. They are One & Only Reethi Rah, Kanuhura Maldives, Soneva Gili, Fourseasons Resort Maldives at Kuda Huraa, Cocoa Island Resort and Huvafenfushi.